Retail is one area, especially mass merchandise retail, where global success stories are few and far between.
Capturing this important market with the right positioning - a cool, trendy place to hang out with affordable meals, drinks and fast Internet - have been the key success factors.
Initially, 7-Eleven spread its wings slowly. In order to achieve such business goal, 7-Eleven required a solution partner that had a true understanding of its business strategy and process, thereby providing the most appropriate support that corresponded to each need of the specific country or region.
People traditionally gather at street markets and share stories, eat in local markets and roadside food stalls called warungs or Western fastfood chains such as McDonalds, Dunking Donuts or coffee shops such as Starbucks which entered Southeast Asia a whi le ago.
Specifically, NEC realized a robust framework that supported the store management of each franchisee: Although 7-Eleven has a first mover advantage and has already built up a strong brand name and large customer base, new competitors will come into this market and existing ones are likely to reposition themselves.
In most parts of the world, it is a no-frills store with little emphasis on decor. But it began to grow at breakneck pace after it adopted a franchisee model the following year. Moreover, Indonesia is highly plugged-in: To succeed, the global retailer has to offer better customer experience while hoping that savings from state-of-the-art global systems will more than compensate for the higher real estate and operating cost disadvantages.
Story Hangout Haven This case study of 7-Eleven illustrates how a brand needs to and can benefit from adapting to a local market. By offering these services - often exclusively - customer traffic can be increased significantly.
We take care of real estate, zoning, store build-out and equipment installation. May 26, Executive Summary: If you own a local convenience store and are interested in taking your business to the next level, this program is for you. While other brands are struggling to find their place in the market, 7-Eleven stands out for its marketing strategy.
In addition, the social network connectivity of visitors to 7-Eleven stores, who tweet and post about their experience, attracts new customers.
Your views will be published in our online edition. As its strategic partner, NEC is providing the latest store solutions in every possible way. Previous case studies are at www. And our comprehensive back-office system helps streamline operations by automating everything from payroll processing and invoice payments to taxes and store audits.
The size and design of 7-Eleven stores needed to implement its strategy also deters expansion in every corner of the country. This approach allows Franchisees to open one store and learn the business.
Currently, 7-Eleven is stressing to globally expand its business activities, spanning the US, Japan and China, through to various countries and regions in Southeast Asia, Central America and Europe.
This is supported by the philosophy of "Retailer Initiative".CENTER FOR INFORMATION SYSTEMS RESEARCH Sloan School of Management Massachusetts Institute of Technology Cambridge Massachusetts 7-ELEVEN Japan Co., Ltd.: Reinventing the Retail Business Model Kei Nagayama and Peter Weill January CISR WP No.
and MIT Sloan WP No. Massachusetts Institute of Technology. 7-Eleven Japan: Reinventing the Retail Business Model. Title Author(s) Type Topic(s) Comments Date; Log in to download this publication.
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SPECIAL FEATURE 2 Seven-Eleven Japan’s Business Model Since its establishment inSeven-Eleven Japan (SEJ) has always closely tracked changes in society and consumer lifestyles and has taken steps to enhance its own operations to meet emerging trends.
Currently, 7-Eleven is stressing to globally expand its business activities, spanning the US, Japan and China, through to various countries and regions in Southeast Asia, Central America and Europe. As its strategic partner, NEC is providing the latest store solutions in every possible way.
seven-eleven japan’s business model 4 Original Products SEJ’s ability to differentiate its operations from those of competitors is the result of a lineup of more than 1, original products.Download